A Facebook business page should work as a trust and contact page, not just a place to repost flyers. Complete the business name, category, phone, website or storefront link, service area, hours, and description. Use a profile and cover image that represent the real business.
Post information that helps a customer act: available items, before-and-after work, prices, opening changes, delivery areas, customer questions, and local events. Use community groups only where promotion is permitted. Answer questions publicly when the answer is useful, then move private order details to a secure channel.
Measure the actions that matter. Record messages, calls, link visits, bookings, and sales from campaigns. Boosting a post can increase reach, but it does not fix a vague offer or slow response time. Clear information and dependable follow-up are the foundation of local Facebook marketing.