Do not buy reviews, ask staff to pose as customers, or offer rewards that require positive wording. These practices may create short-term numbers but can damage trust when buyers notice repeated language or impossible claims. Ask real customers for honest feedback after they receive the product or service.

Make the request specific and optional. Ask what went well and what could improve. Publish criticism honestly where the review system allows it, and respond with the action the business will take. Use feedback internally even when it is not published. A pattern of complaints may be more useful than a perfect rating.

KobStore can help a Kenyan business present a clear offer and make it easier for real customers to find and contact the seller. The platform should support genuine reputation, not manufactured praise. Trust grows when the public information matches the customer experience.