Ask permission before naming the client or showing identifiable details. Describe the initial problem, work agreed, timeline, and outcome you can substantiate. State constraints and avoid implying that one result is guaranteed for every project.
Use a simple structure: the client's original situation, the agreed goal, your specific role, the work completed, and an outcome that the client has approved for publication. Add constraints or lessons learned so the example is informative, not a universal claim. Remove names, account details, internal figures, or images unless you have explicit permission to share them.
Get written approval for the case study draft and confirm which outcome measures may be named before publishing it.
Use metrics only where the client has approved disclosure and the calculation can be checked. Explain the time period and what other factors may have affected the result. If there is no measurable outcome, describe the finished deliverable and feedback accurately rather than inventing a percentage to make the case study sound stronger.
Use a short format and link to the service offered. KobStore can host the public offer alongside your case-study link; create a page and keep customer information protected.
