Choose measures that support decisions: revenue, gross margin, cash balance, unpaid invoices, new customers, repeat customers, conversion, returns, delivery failures, and top products. Compare the month with the previous month and the same period where useful. Avoid tracking numbers that no one uses.
Explain every significant change. More sales with lower margin may require price or supplier action. More enquiries with fewer orders may point to unclear terms or weak follow-up. Keep definitions consistent so the comparison remains useful.
KobStore can contribute storefront and enquiry information for a Kenyan business. Combine it with finance and fulfilment records to see the whole business rather than judging performance from online attention alone.
