The referral recipient may not know your service or prior customer. State the job types you accept, location, and quote process without disclosing who referred them unless the referrer agrees. Thank the person who introduced you and follow up with the prospect only if they expect contact.
Use a distinct link for a specific campaign only when you can keep it current and measure the result. Tell a referrer what the link contains, such as your service scope and contact route, but do not imply they are endorsing your quality unless they have agreed. Check where the link lands and remove tracking parameters that expose personal information.
Do not encode a customer's name or phone in a tracking link. Give referrers a neutral page to forward rather than scripting an endorsement they may not believe. Check the destination and retire campaign links when the offer ends.
Keep the page current so referrals do not share an expired offer. KobStore provides a shareable service page; create one to make referrals easier to follow.
