How to Build Referral Partnerships Between Kenyan Businesses

Choose a partner whose customers genuinely need your product or service. Agree on the referral process, information shared, response time, payment or commission if any, and how complaints are handled. Start with a small test and measure the quality of enquiries rather than just the number.

Do not make claims about a partner’s service that you cannot verify. Give the referred customer a clear next step and tell them who owns the relationship. Review the partnership after a defined period and stop if it produces poor-fit leads or customer confusion.

KobStore can give each Kenyan business a clear profile to share with a partner’s customers. A public, accurate offer makes referrals easier to understand and protects both businesses’ reputations.