A busy road is not automatically a good location. Compare customer type, foot traffic, visibility, parking, security, nearby businesses, rent, utilities, and delivery access. Visit at different times and on different days. Count the people who could realistically buy rather than counting every person who passes.
Estimate the sales needed to cover rent and other location costs. Ask nearby businesses about customer patterns and challenges. Consider whether the business can serve the area through delivery or online enquiries instead of paying for a larger space.
KobStore can extend the reach of a Kenyan business beyond its physical location by presenting products, services, and contact details online. Use the storefront together with location research so the business does not depend on walk-in traffic alone.
