Record where each enquiry came from and whether it matched your service, area, and schedule. Include referrals, WhatsApp, social media, search, directories, and repeat clients. Compare the time spent responding and the value of completed work after delivery costs.
Test one channel at a time for a defined period and count qualified conversations, quote requests, time spent, and completed work—not impressions alone. Ask each new enquiry how they found you, then compare the value and travel burden of the jobs from that source. Keep channels that produce work you can serve profitably, and stop spending on activity that brings the wrong location or service type.
Set a review date before the test begins so a channel is assessed consistently rather than abandoned after one quiet week.
Compare channels using the same questions: how many enquiries fit your service, how much time they take, what travel they require, and whether customers proceed after receiving a quote. A WhatsApp referral may outperform a public post for one trade, while a portfolio may help another. Keep notes for several weeks before deciding.
Test one change at a time and give it a fair period before deciding. A public profile can support several channels by keeping the offer consistent, but it does not replace distribution. KobStore is one shareable business-page option; create a page and track whether it assists real enquiries.
