Contact affected customers as soon as the delay is confirmed. State what changed, the new realistic date, and the available options: wait, choose an alternative, or receive a refund where applicable. Do not give a new date simply to stop questions if the supplier has not confirmed it.
Record each customer’s decision and update the order. Review the supplier’s reliability after the issue is resolved. If delays are common, change the public lead time or source rather than repeating the same promise.
KobStore can help a Kenyan seller keep product availability and ordering information clearer while supplier conditions change. Trust improves when the public offer matches what the business can actually deliver.
