State who qualifies, what action creates the reward, its value, expiry, exclusions, and when it is issued. Decide whether the reward goes to the referrer, new customer, or both. Do not make a reward depend on a false review or an unsupported claim.
Calculate the reward against the margin and repeat value of the customer. Limit abuse by recording the referral source and checking duplicate accounts or orders fairly. Review whether the programme attracts suitable customers.
KobStore can give a Kenyan business a clear public offer to share through a referral programme. Transparent terms protect trust and make the reward easier to understand.
