List important periods for the customers you serve, such as school terms, holidays, rainy months, harvests, weddings, travel, and local events. For each period, prepare a problem, product or service, proof point, offer, and deadline. Start communication early enough for customers to plan.
Keep the information accurate and avoid using a season only as a reason to discount. Review which messages produce enquiries and sales. Remove content that no longer reflects stock, prices, hours, or delivery ability.
KobStore can serve as the destination for seasonal products, services, and buying details in one Kenyan business profile. Content is more useful when it directs customers to an accurate offer rather than only generating attention.
