How to Create a Simple Brand Colour Guide for a Kenyan Business

Choose a main colour, supporting colour, text colour, and usage rule. Check readability in daylight and on a phone. Do not let decoration hide prices or essential information.

Check contrast, printed appearance, and phone readability. Brand colour should support prices and instructions, not make them harder to scan.

Start with one real case involving create a simple brand colour guide. Record the starting position, the cost or time involved, the customer result, and the change made. Review the evidence after four weeks before extending the process to the whole business.

KobStore can help a Kenyan business keep its storefront visually consistent while the content remains clear.