Ask only questions that support a decision. Use a mix of rating and open questions about product value, service, delivery, price clarity, and improvement. Review answers by customer type and act on repeated issues.
Ask what happened before, during, and after the purchase. A customer may praise the product while identifying a delivery or payment problem that still needs action.
Start with one real case involving create a simple kenyan customer survey. Record the starting position, the cost or time involved, the customer result, and the change made. Review the evidence after four weeks before extending the process to the whole business.
KobStore can help a Kenyan seller update the public offer from what customers actually report.
