Group locations by demand, travel cost, service capacity, and existing customers. Give each territory a realistic target and review the result against cost, not sales alone.
Set territories around actual service cost and customer density. A large territory with many enquiries may still be weaker than a smaller, profitable route.
Start with one real case involving create a simple sales territory plan. Record the starting position, the cost or time involved, the customer result, and the change made. Review the evidence after four weeks before extending the process to the whole business.
KobStore can help a Kenyan business present the offer to customers beyond the immediate location while the territory plan controls resources.
