Choose the factors that matter: confirmed payment, promised deadline, perishable stock, customer vulnerability, order age, or route efficiency. Write the rule and apply it consistently. Do not move an order ahead only because the customer is more demanding or personally known.
Tell affected customers when capacity is limited and give realistic options. Record exceptions and their reasons. Review whether the rule protects both service quality and cash flow.
KobStore can help a Kenyan seller show current availability and expected timing before orders are placed. Clear public information reduces pressure when demand exceeds capacity.
