Check whether the business has capacity, accurate stock, reliable fulfilment, customer support, and enough margin for the channel’s fees. Test one channel with a defined product range and time period. Track sales, returns, response work, payment time, and customer quality.
Do not add a channel only because competitors use it. Compare the result with improving the channels already producing sales. Stop a channel that creates weak margins or inconsistent service.
KobStore can give a Kenyan business a clear storefront and baseline for comparing other channels. A seller can expand from evidence while keeping the customer experience controlled.
