Review repeat purchase frequency, margin, customer behaviour, and the reason customers return. Choose a simple benefit such as a service reminder, relevant bundle, priority notice, or points system only when it supports a clear goal. Explain the rules and expiry before customers join.
Measure repeat rate, programme cost, average order, and customer complaints. Stop benefits that attract unprofitable buying or create unfair treatment. Keep personal information secure and collect only what the programme needs.
KobStore can help a Kenyan seller present repeat-buying offers and relevant products in one public storefront. The programme should improve the customer relationship, not merely add a reward label.
