A business may receive attention from social media, referrals, map searches, WhatsApp, walk-in customers, or an online storefront. Without recording the source, the owner may assume that the loudest channel is the most valuable. Add a simple source question to every enquiry and record whether it became a sale.
Review the results monthly by source, product, value, and time taken to close. A channel that brings fewer enquiries may produce better customers. A channel with many messages may need clearer pricing or better qualification. Avoid changing every channel at once because it becomes difficult to know what improved the result.
KobStore gives a Kenyan seller a clear public destination to measure alongside other channels. Direct customers to the storefront and compare the resulting enquiries with social and referral leads. Good tracking helps the business invest in activities that produce revenue, not just views.
