Group contacts by their question, product interest, location, and buying timing. Send the information promised at the event within the agreed period. Use a short message that reminds the person where you met, answers the relevant question, and provides one clear next step.
Stop or reduce follow-up when a person does not engage. Record sales and reasons for no action so the next event can improve. Do not assume that a crowded stand means the event was profitable.
KobStore can provide a consistent link to products, services, prices, and contact details in the follow-up. It gives Kenyan visitors a place to continue the conversation after the physical event.
