Name materials only from reliable supplier records or a hallmark that can be checked; distinguish plated metal from solid precious material. Give measurements and clasp type only when verified, and show the actual piece rather than a generic catalogue image.
Photograph stamps, stone settings, closures, and wear in focus. Keep the invoice, product code, and supplier description linked so a buyer can ask about provenance. If an item is plated or uses imitation stones, state that plainly in the listing.
Appearance alone cannot prove purity, gemstone identity, or investment value. Do not claim a certification you do not hold; explain what documents accompany the item and let the buyer inspect details before agreeing the final payment and handover. Keep item-specific photos and records with the listing, not assumptions from a similar piece.
