Calculate the cost of every free extra and define when it applies. A free service may be limited by location, order value, product type, or promotion date. State the conditions clearly so customers do not assume every order receives the same benefit.
Compare the extra with the sales and repeat business it produces. Remove an offer that customers do not value or that attracts orders below a sustainable margin. Test one change at a time.
KobStore can help a Kenyan seller display the offer and conditions together, reducing confusion at checkout. A free extra should be a measured business decision, not an automatic promise.
