Set an order cut-off from the time you can actually make, pack, and hand over the goods. Keep ready-made products separate from items that still need production, personalisation, or a supplier delivery. Pause new orders when confirmed capacity is full.
Give buyers a realistic completion estimate and explain what could change it, such as material availability or a carrier collection that is not confirmed. Do not promise arrival for a particular event unless the handover timing is genuinely within your control.
Track open orders against available materials and staff time, and update affected buyers if a date moves. Review the terms for personalisation and cancellation before accepting payment. A seasonal deadline helps organise work, but it cannot guarantee carrier delivery or customer demand. Keep the order cut-off aligned with confirmed material and packing availability.
