Photograph the garment in even daylight against a neutral background, and avoid filters or warm bulbs that shift the shade. Compare the image with the actual piece before posting; a camera preview can make a colour appear more saturated or muted.
Show a full view and a close-up of the fabric or pattern. If two shades look similar, label each photo with the matching stock option instead of relying on their order in a gallery. Use a real image for one-off items and identify a representative sample clearly.
Screens vary, so describe the colour plainly and do not promise an exact match. Ask the buyer to confirm the shade code when it matters, and keep each size and colour linked to its own availability. Replace the image if the stock batch differs from the one shown.
