A price should cover more than the amount paid to a supplier. Include transport, packaging, payment charges, damaged stock, delivery support, staff time, rent or shared operating costs, and the profit required to keep the business running.
Calculate the full unit cost for a product. Then decide the margin needed for that category and compare the final price with alternatives customers can actually buy. If your price is higher, explain the value through quality, warranty, convenience, customization, or reliable service. If the price is lower, confirm that the sale is still profitable after all costs.
Review prices when supplier costs, exchange rates, transport, or packaging change. Do not run permanent discounts that hide the real price. Use specific offers for a clear reason: clearing old stock, introducing a product, or rewarding repeat buyers. A profitable price supports marketing because you can afford to deliver the promise you make.