Send product updates only to people who have an appropriate permission basis for marketing. A purchase or enquiry does not automatically mean someone wants ongoing promotions. Identify your shop, explain the offer accurately, and give recipients a clear way to stop future messages.
Choose updates that match the recipient's stated interest and keep claims factual. Avoid artificial urgency, repeated messages, or promises of sales. If you use a paid KobStore add-on, check its current cost, limits, and conditions before relying on it.
Keep service messages about an existing order distinct from marketing. Protect contact information, honour opt-outs, and review the message list before sending. A follower list or promotion feature does not guarantee that people will see a post or buy the item. Record the permission source and date so opt-outs are honoured.
