Keep a full IMEI or serial number out of public photos and product descriptions unless there is a clear, necessary reason to disclose it. A copied identifier can be misused, while a model name and relevant compatibility details usually help a buyer compare the device.

Record a device identifier privately only when needed to distinguish the unit or support a transaction. Limit access to staff who need it, and store it with purchase or stock records rather than in a public image folder. Redact labels before sharing a photo.

At handover, match the device to your internal record and use a safe, direct method for any buyer verification. Do not send another customer's details or expose an identifier in a group chat. Follow current privacy requirements and retain only records your business needs.