For a Kenyan business, base the target on fixed costs, margin, trading days, previous sales, and available stock. Break it into morning, afternoon, and evening checks where customer traffic changes. Review the target against actual cash and profitable orders, not attention alone.
Use gross margin, not turnover, when setting the target. A shop with a 20 percent margin needs a different daily sales figure from one with a 40 percent margin, even when rent is the same.
KobStore can help a Kenyan seller organise the products and offers used to reach the target while the target itself remains based on real business figures.
