Show a small group the name without a long explanation and ask what they think the product does. Check pronunciation, language clarity, searchability, and possible confusion with existing products.
Show the name to people who do not already know the business. If they cannot explain the product after seeing it, the name needs supporting wording.
Start with one real case involving test a new kenyan product name. Record the starting position, the cost or time involved, the customer result, and the change made. Review the evidence after four weeks before extending the process to the whole business.
KobStore can help a Kenyan seller test the name in a controlled listing before using it everywhere.
