Use a simple sheet with date, channel, job type, area, response time, quote status, and result. Avoid collecting unnecessary sensitive information. Review monthly to see which channels bring work you can serve profitably and which mostly create unsuitable requests.
Ask every new customer a consistent, low-friction question about how they found you, then record the answer with the service requested and outcome. Use separate links or message labels only if they do not make the customer experience awkward. Review qualified enquiries and completed work by channel alongside time and costs; raw views or likes do not show whether the channel suits your business.
Do not attribute a booking to the last clicked link if the customer says a different channel introduced your business.
Ask every new customer how they found you and record the answer consistently. Review outcomes by service type; do not count the same person as several leads because they clicked multiple links. Protect analytics data that can identify individuals.
Do not judge a channel by likes alone. A KobStore page can be shared across multiple channels; create one and track whether its link contributes to enquiries.
