Speak to recent buyers, people who did not proceed, and repeat customers. Ask what they expected, what caused hesitation, and what they compared. Do not lead the customer toward a preferred answer.
Use open questions before asking for a rating. The customer’s own words often reveal a problem that a score alone cannot explain.
Start with one real case involving use customer interviews in a kenyan business. Record the starting position, the cost or time involved, the customer result, and the change made. Review the evidence after four weeks before extending the process to the whole business.
KobStore can provide the offer being reviewed while the interviews explain how customers understand it.
