Ask for the purpose, audience, location, deadline, budget range, required materials, decision-maker, and examples of the expected result. Confirm what is outside the scope. A short written brief is better than a long conversation that no one records accurately.

Send the brief back to the customer for confirmation before starting. Record later changes separately and explain whether they affect price or timing. This protects both sides when different people remember the original request differently.

KobStore can help a Kenyan provider explain standard services and collect more focused enquiries before preparing a project brief. Better information at the start reduces rework and improves the final result.