Impressions count how often a promoted listing was shown. Clicks count visits from that placement. Click-through rate, or CTR, is clicks divided by impressions.
A high impression count with few clicks may indicate an unclear title, weak image, price mismatch, or poor relevance. Clicks without orders may point to the listing, response process, stock, or offer terms.
Use these numbers as diagnostic signals. The business result still depends on enquiries, completed sales, margin, and repeat customers.