An open shows that a message was viewed, not that it produced business. Review clicks, enquiries, orders, revenue, and failed deliveries together.
KobStore’s campaign history records sends, opens, clicks, attributed orders, and revenue where the tracking path is available. Use those figures to compare campaigns with similar goals.
If clicks are high but orders are low, inspect the destination page, price, stock, response time, and fulfilment. The metric tells you where to investigate.