Choose a period and a measure
Decide whether you are reviewing the last week, month, or another fixed period. Compare the same length of time when you review again. Check units sold and sales value separately: a high sales total can come from a few expensive units, while many low-priced sales may contribute little after costs.
Where you have the records, compare each item's revenue with its purchase cost, delivery or selling costs, returns, and available stock. A product with many orders is not automatically the one that contributes most to the business. Check whether a stock-out limited sales during the period; low sales while unavailable do not show low customer interest.
Turn demand into a reorder quantity
Use average units sold per day, supplier lead time, and a small stock buffer to estimate a reorder point. For example, if an item sells about 3 units a day, takes 7 days to arrive, and you choose a 5-unit buffer, the reorder point is 26 units: (3 ? 7) + 5. These are example figures, not a forecast. Adjust for seasonality, supplier reliability, cash available, and products that may expire or become outdated.
Take one action and review it
For a strong item, check supplier availability and margin before reordering. For an item with fewer sales, review its price, photos, description, and stock availability before discounting it. Try one change, note the date, and compare the same measures in the next period.
KobStore's seller dashboard includes best-selling product and order activity views. Use those figures with your cost and stock records; sales data alone does not show the full margin or guarantee future demand.
