Google Maps is often used by customers who are close to making a decision. They want to know whether the business is open, nearby, reachable, and worth visiting or contacting.
Use an accurate address and map pin if customers visit the premises. If you travel to customers, use the correct service-area setup and explain the areas you cover on your website and storefront. Keep the phone number, website, hours, category, and photos current. Add images that help someone recognize the premises or understand the work.
Do not create duplicate profiles for the same business or use an address where you do not operate. Ask genuine customers for reviews and respond without exposing private details. Test the listing on a phone. A customer should be able to find the place, understand the offer, and contact the business without calling to correct basic information.