Reviews help a new customer assess risk. They want to know whether you deliver when promised, communicate clearly, charge what you quoted, and solve problems when something goes wrong. A review strategy starts with the customer experience, not a request for praise.
Ask soon after a successful delivery, completed job, appointment, or repeat purchase. Make the request easy by sending the direct review link. Do not offer payment for a positive review or ask staff to create reviews. Ask every relevant customer consistently, not only the customers you expect to praise you.
Respond to reviews with a calm, specific answer. Thank the customer for useful feedback and explain the next step when there is a complaint. Never reveal private order details in public. Look for repeated issues: late delivery, unclear prices, weak packaging, or slow replies. Reviews are marketing, but they are also operating evidence. Fixing the cause will produce stronger results than writing a better response.