A seller may want to reach people interested in a category beyond their own follower list. Relevance matters because a customer interested in one type of offer is more likely to engage with a related message.
KobStore can show category reach numbers and send an approved campaign without revealing other sellers’ customer contacts to the sender. The audience remains protected while the campaign reaches a relevant group.
Use a specific offer and measure the result. Expanded reach is not a reason to send a generic message to everyone.