More visibility is only useful when the ad is ready
A seller may have one offer that deserves extra attention: a seasonal item, a popular service, a new package or work that has open appointment slots. A boost can give that ad higher placement in KobStore search and recommendations for the time purchased. But higher placement does not repair missing information. Before paying, open the ad as a customer would and ask whether it explains the offer well enough to act on.
Check the title first. Does it name the product or service plainly? Look at the photographs: are they current, clear and relevant? Confirm the price, availability, delivery or service area, and contact method. A customer who sees an ad but cannot tell what is included has no reason to continue. A boost may bring more people to the same uncertainty.
For a service, state the result, who the service suits, where it is provided and how to enquire. For a physical product, show its real condition, size or important variations, and explain delivery or collection. If the price depends on details, describe those details. The more decisions an ad resolves before the first message, the more useful additional placement can be.
Choose between boosting one ad and all your ads
An individual boost suits a seller who has one clear priority. A shop may feature an item it has enough stock to sell. A photographer may promote a specific event package. A tutor may boost a service for a subject and class level with room for new learners. The seller selects the ad and pays for the duration shown at checkout.
The all-ads boost is designed for a broader catalogue. Instead of selecting one ad, it gives the seller a way to boost the entire set. The current pricing model applies a 30% discount to the per-ad daily rate when boosting all ads. Since the amount depends on the number of ads, check the quote shown in the dashboard before paying; do not assume the total is the same for every business.
Boosting everything is not automatically better. A seller with many outdated ads may pay to draw attention to offers that are unavailable. Review the catalogue first: remove or update old prices, correct availability, improve photographs, and make sure each ad leads to a real offer. A smaller group of relevant, well-maintained ads can be a better focus than promoting everything without review.
Know what a boost changes—and what stays in your hands
A boost changes placement in KobStore search and recommendations. It does not rewrite the ad, choose a price, answer the phone, schedule an appointment or fulfil an order. The seller remains responsible for those parts. Boosted placement is also distinct from a paid plan: a paid plan has a one-time fee and includes a level of KobStore marketing placement, while a boost is an additional paid option for higher placement over a chosen duration.
When a boost is active, KobStore can show performance information such as impressions and clicks. An impression indicates that the ad was shown; a click indicates that someone opened it. Neither figure by itself means a sale. Compare the numbers with actual enquiries, orders, bookings and revenue where you can. If an ad gets attention but no meaningful conversations, review the offer, audience, price and contact path before topping up.
Set a budget and a test question
Do not begin with “I want more customers” as the only measure. Choose one question you can answer: Will this service description earn more qualified enquiries in this area? Does this offer attract clicks when the price is visible? Does a particular product appeal to customers looking for this category? Note the start date, the budget, the ad being promoted and what action counts as useful.
Decide what you can afford to spend before choosing duration. KobStore’s current per-ad base boost rate is KSh 5 per day for paid-plan sellers; Foundation sellers pay a higher rate of KSh 8 per day. The dashboard shows the current amount and duration, including the all-ads quote. Confirm those figures and the total before purchase, since displayed checkout terms should guide the decision.
After the boost has run long enough to give you some information, compare impressions and clicks with serious enquiries. If the ad was barely seen, a different offer or placement may be worth testing. If it was seen and opened but no one contacted you, improve the page before spending more. If suitable enquiries arrived but did not convert, review your reply time, availability, price explanation and follow-up.
Make the next decision from evidence
A useful promotion test has a clear beginning and a clear review point. Keep a note of the ad version, the amount spent, the people it reached as far as the available data shows, and the actual business outcome. Avoid changing the photo, title, price and target all at once; if everything changes, you will not know which change mattered.
Some businesses may find that a well-written ad shared through WhatsApp and existing customer networks is enough for a particular offer. Others may need the higher placement a boost provides. The point is not to boost every ad indefinitely. It is to use paid visibility when the offer is ready, the cost is understood and the business can serve the response.
KobStore gives sellers a public marketing website, ads to explain their offers, plan-based promotion and optional boosts. The seller decides what to promote and handles the customers who respond. A careful boost is one part of marketing—not a replacement for a good offer, accurate information or dependable service.
Frequently asked questions
What does a KobStore boost do? It gives a selected ad or all of a seller’s ads higher placement in KobStore search and recommendations for the paid duration.
How much does a boost cost? The current paid-plan rate is KSh 5 per ad per day; Foundation sellers pay KSh 8 per ad per day. The all-ads boost uses a discounted per-ad rate. Confirm the quote in the dashboard before paying.
What does a boost change? A boost raises the selected ad or all of a seller?s ads in KobStore search and recommendations for the paid duration, giving those offers more prominent placement.
